Guides
1. Male gourmands are on the rise
The major trend is the emergence of gourmand fragrances adapted to the male world. Notes of vanilla, coffee, cocoa, pistachio, caramel, or tonka bean are no longer reserved for feminine fragrances. They are now combined with woods, leather, tobacco, or oud to create more virile and sophisticated compositions.
Key notes:
Pistachio
Roasted coffee
Amber vanilla
Cocoa
Hazelnut and almond
2. The return of noble woods and modern oud
Oud remains essential, but in lighter, creamier, and more wearable versions. Sandalwood, cedar, vetiver, and amber wood accords are also gaining popularity, often combined with soft musks.
This trend reflects a search for discreet elegance rather than ostentatious power.
3. "Skin scents" and discreet luxury
Low-projection fragrances are experiencing a real boom. Built around musks, ambroxan, or modern woody molecules, they create a "second skin" effect appreciated in professional and urban environments.
The idea is no longer to fill a room, but to be noticed at close range.
4. The revival of fougères
Classic masculine fougères are making a comeback with a contemporary approach:
more natural lavender,
modernized oakmoss,
more textured aromatic accords.
This trend updates certain historical codes of masculine perfumery while making them more refined.
5. Tea, coffee, and well-being accords
The influence of well-being is strongly felt. Notes of black tea, green tea, mate, coffee, or bergamot evoke calm, concentration, and comfort.
These fragrances meet a growing demand for emotional and soothing scents.
6. The end of boundaries between masculine and feminine
Consumers are less interested in "for men" or "for women" labels. Unisex fragrances are becoming the norm rather than a niche. Men are more easily adopting floral, fruity, or gourmand notes once considered feminine.
7. Personalization and layering
Wearing a single perfume all year round is becoming less common. Many now build an "olfactory wardrobe" and practice layering (superimposing several fragrances) to create a unique signature.
In summary
In 2026, men will wear perfumes that are:
warmer and more gourmand;
woodier and more sophisticated;
less demonstrative;
more personalized;
often without regard for traditional gender categories.
If we had to summarize the year in three olfactory keywords, they would be: pistachio, creamy woods, and second-skin musks.
In summary
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