Ultra Rouge

Rouge Dior Ultra Rouge

An ultra-pigmented lipstick with up to 12-hour* wear, a luminous, semi-matte finish, and a hydrating, comfortable formula with intense, saturated color.
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a Dior lip ink. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigment lipstick. With up to 12-hour wear*, the colors seem more saturated, with a luminous, semi-matte finish, incredible sensoriality, and hydration.
Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling color with the need for long-lasting comfort. The result of much research and in-depth scientific studies, Rouge Dior Ultra Rouge is Dior’s first lipstick to combine a polymer with a plant-based oil to deliver absolute hydration, comfort, and up to 12 hours of wear* with no tight or dry sensation.

999 Ultra Dior: “You can never be too much of a woman, so enjoy it.” Red par excellence, iconic yet different.
770 Ultra Love: “Believe in yourself. If you don’t, who will?” This loved-up raspberry is easy to wear, yet has a strong temperament, setting the tone for rosewoods and beiges that border on coral.
851 Ultra Shock: “It’s better to be shocking than boring.” A high-impact, heady burgundy that carries intense shades in its wake, from wines and deep browns to greyish taupes and deep purples.
777 Ultra Star: “All of us are stars, aren't we?” Poppy stars in a palette of bright hues fed on pop culture.

How to Use
Suggested Usage:
-Start by lining the lips with Dior Rouge Ink Lip Liner.
-For perfectly-even results, apply Rouge Dior Ultra Rouge with the Backstage Lip Brush (sold separately), working from the center of the lips outwards.
-For a bolder color finish, apply the lipstick directly on the lips.
-For optimal application, extend the tip only a little, about 1/16 inch or 2 millimeters.