Geoffrey Beene
Geoffrey Beene, born in Louisiana in 1927, is one of the most illustrious American designers. After spending several years in New York and then in Paris studying fashion and its trends, he created his own haute couture house in the 60s. Jersey and flannel are his materials of choice, in an original, elegant, sober and refined style. In 1975, he launched his first perfume, Grey Flannel, which was awarded for its elegant packaging and for being the best men's fragrance.