Guy Laroche
Guy Laroche was born in La Rochelle in 1921. In 1955, Guy Laroche went to the United States to study new ready-to-wear manufacturing methods. Two years later, he opened his own fashion house on Avenue Franklin Roosevelt, in the 8th arrondissement of Paris. In 1961, Guy Laroche set up his fashion house in a private mansion at 29, avenue Montaigne. He launched his first luxury ready-to-wear collection and opened his first boutique at the same address. The first perfume created was Fidji in 1966, followed by Drakkar in 1974, J'ai Osé in 1977, Drakkar Noir in 1982, Clandestin in 1986 and Horizon pour Homme in 1993.