Diesel
Diesel is an Italian clothing brand created by Renzo Rosso in 1978. After a first, discreet venture into the fragrance sector, the brand teamed up with the L'Oréal group to launch a first duo of perfumes on a global scale in 2007. Named Fuel For Life, these two Diesel fragrances play with the brand's offbeat and trendy imagery. Diesel is indeed famous for its offbeat advertising campaigns, sometimes retro, irreverent, controversial, or conversely socially engaged.